Grasshopper Marketing

All the fact and fiction I uncover as I tear through my Marketing degree!

Got Talent? Who Cares

I came across this website today: the-entourage.com.au

It is a support network for young entrepreneurs with a really interesting articles. This article discounts the notion that only those of us who are born with an innate skill can make the big time.

Uh-uh.

It’s your: hard work - diligence - and precision that dictates your success.

*wipes brow* Phew.

I’m Back!

After a prolonged absence, I am back and ready to start a new year!
This year I aim to post a lot more content. To start off I have something we all need!

10 Codes of Business Ethics:

1. Stand Up For What You Believe Is Right

2. Honour All Agreements

3. Don’t Break The Law; Don’t Bend The Law

4. Respect All People

5. Strive For Excellence In Everything You Do

6. Give Clients Your Best Advice; Without Fear Or Favour

7. Look After Your Colleagues

8. Compete Fairly

9. Think Before You Act

10. Be Honest

Oracle CEO Buys 6th Largest Island in Hawaii

I suppose this almost everyone’s ultimate goal. To buy an island.

What I would do to own my own island in Hawaii.

What are you going to do with your island when you save that measly $5 million? 

ibmsocialbiz:

The Retail Revolution will make customers and their data the focus of everything a company does, from buying to marketing. And marketing will essentially become a customer service. 

Isn’t being connected great?

ibmsocialbiz:

The Retail Revolution will make customers and their data the focus of everything a company does, from buying to marketing. And marketing will essentially become a customer service. 

Isn’t being connected great?

The four year campaign to reinvigorate Australia’s tourism industry unleashed it’s second wave yesterday.
I love that the industry has finally and wholly embraced digital and social media as the core of it’s strategy. It is even pushing out an app!
The key target market is supposedly China. I think this particular ad is miles better than some of the previous campaigns we have seen Australia undertake over the years, but do you think this advert will see success in attracting a mainly asian demographic?
The total campaign is reportedly costing $250m. I hope for Australia’s sake that it works! Great video!

Social Media is like word of mouth on steroids

—Tourism Australia, Managing Director Andrew McEvoy

Nope, never had swag

It turns out the that the term swag, according to the marketing text book in front of yours truly, was in fact re-appropriated by Estee Lauder (years ago) as a term to describe the free gift bags they distribute at the award show ceremonies.
Furthermore, previous to Estee Lauder, C.S Lewis coined the term in reference to booty and plunder.

So Kanye and TI are really saying that no one has either a free bag of perfume like them or a booty like them?

tumblrbot asked: WHAT IS YOUR FAVORITE INANIMATE OBJECT?

iPhone/iMac/Macbook Pro, hands down.